ABOUT
the hoop factory

MISSION STATEMENT

The Hoop Factory is a non-profit organization dedicated to empowering youth through the game of basketball, fostering both athletic development and personal growth. We provide top-tier basketball training and mentorship in a supportive environment where kids can escape the challenges of everyday life. With a special focus on underprivileged youth, we offer a positive outlet for growth, teaching values of discipline, teamwork, and perseverance. As a non-profit, we are committed to making competitive basketball accessible and affordable for all, helping every young player unlock their potential on and off the court while encouraging them to serve their communities.

The Team

TYLER COOPER

Director

Tyler is a former college athlete who played at Metro State University of Denver, competing for one of the top teams in the nation during his junior and senior years. He had the opportunity to play in the Elite 8 and a National Championship.

As a coach, Tyler has accumulated extensive experience, having coached at the Junior College level for 3 years, the NCAA Division II level for 3 years, and at the International Pro B level in Germany for 2 years.

Tyler brings a wealth of knowledge to the youth level, where his passion lies in helping young athletes reach their highest potential, both on the court and in their everyday lives.

ADAM ABDAT

COACH

Adam Abdat brings a wealth of experience from various facets of the basketball world to The Hoop Factory. His journey began with internships in the basketball operations departments of the New York Knicks and Brooklyn Nets, where he gained valuable insights into the inner workings of NBA franchises.

At the University of North Florida, Adam served as a Video Coordinator and Special Assistant to the Coaches, further honing his analytical and coaching skills. In addition to his coaching roles, Adam has experience as a sports agent, representing professional basketball players and navigating the complexities of athlete management. His diverse background provides him with a unique perspective on player development, both on and off the court.

Known for his high energy and positive coaching style, Adam excels in pushing athletes beyond their comfort zones while making training sessions both challenging and enjoyable. His comprehensive experience across different levels of basketball makes him an invaluable asset to The Hoop Factory’s mission of developing well-rounded players.

todd richardson

COACH

Todd Richardson brings a wealth of experience to The Hoop Factory, rooted in his extensive coaching career at the high school level in Arkansas. As a long-time assistant coach at Harrison High School, Todd played a pivotal role in developing competitive teams and nurturing young talent. His tenure included leading the team to back-to-back appearances in the Arkansas state semifinals in 2013 and 2014.

Known for his deep understanding of the game and ability to connect with players, Todd emphasizes fundamentals, teamwork, and mental toughness. His coaching philosophy aligns perfectly with The Hoop Factory’s mission to develop well-rounded athletes both on and off the court.

DJ Frye

COACH
Coach DJ Frye brings high-level playing experience and a strong development mindset to The Hoop Factory.

A proven scorer and leader, DJ averaged 17 points, 8 rebounds, and 3 assists per game in high school, earning 4A All-State 3rd Team and 1st Team All-Region X honors. He went on to compete at the collegiate level across multiple programs, including Big Bend (NWAC East) where he was a 2x All-NWAC selection, averaging 15 points, 7 rebounds, and 3.7 assists per game.

DJ continued his career at Park University–Gilbert (NAIA) and the University of British Columbia Okanagan (Canada West), bringing a well-rounded, high-IQ approach to the game. He holds a Bachelor’s Degree in Criminal Justice, with a focus in Corrections and Administration.

As a coach, DJ has led at Highland Junior High to a 6–6 record and has served as an assistant coach with The Hoop Factory during the summer season. He is committed to teaching fundamentals, accountability, and helping athletes grow on and off the court.

THE BOARD

TYLER COOPER

PRESIDENT

Natalia Rosa

Vice President

Deshawn Phenix

Vice President

Estela Valladares

Secretary